Tuesday, January 10, 2012

Do It Our Way

source

Back in November 2011, advertising agency Saatchi and Saatchi teamed up with 180 Weight Watchers members - and new Britain's Got Talent judge, Alesha Dixon - for the weight-loss giant's biggest ever ad campaign.

The idea was to write a Weight Watchers feel-good anthem based on the stories told by members. Alesha Dixon was enlisted to sing the song and make a cameo appearance in the advert, but it's the lip-synching members who steal the show.

Many of the lyrics used in the song were inspired by things said by Weight Watchers members during casting, with lines including: "Feel so high, lipstick's brighter", "Now I'm prouder stepping out of my house" and "Didn't like my photo, I'm loving it now, I'm looking in the mirror, I'm checking me out".

You can find the lyrics below and this ad has 180 actual members, none of whom has ever performed before.

In total they have lost 5,908 pounds!



Do It Our Way
By, Alesha Dixon

Come on! Hey!
Yeah, yeah, yeah!
Heeey!

I used to be so boring
Staying in bed all morning
No longer I'm the one whose letting me down
Now I'm proud and stepping out of my house
So now I do a little shopping
Buying little dress I'd be wanting
Gonna buy it, gonna wear right now
Whatever makes me happy

Didn't like my photo, i'm loving it now
I'm looking in my mirror, i'm checking me out
Finally ready to get up, i'm taking control, hey!
My ladies let's play

Out all night, yelling, shouting
Wear that smile, I like what I see
Always, always
We're gonna do, do, do it our way
Feel so hot, lipstick's brighter
Who, what, where, is rocking with me
Always, always
We're gonna do, do, do it our way

My life revolves' around tv
Easy her to be someone to be me
Now I know what I want out of life
It brights colours, so my body can't hide
And now I wear a little make up
Taking centre stage here on made-up
And now i'm doing what I wanted at last
Whatever makes me happy

Didn't like my photo, i'm loving it now
I'm looking in my mirror, i'm checking me out
Finally ready to get up, i'm taking control, hey!

My ladies let's play

Out all night, yelling, shouting
Wear that smile, I like what I see
Always, always
We're gonna do, do, do it our way
Feel so hot, lipstick's brighter
Who, what, where, is rocking with me
Always, always
We're gonna do, do, do it our way

Throw out the roof
Live for today, life is a game
You just gotta play
Always, always, always
Lay your hair down
Do it always
Life is a game
Now you just gotta play
Always, always, always

Out all night, yelling, shouting
Wear that smile, I like what I see
Always, always
We're gonna do, do, do it our way
Feel so hot, lipstick's brighter
Who, what, where, is rocking with me
Always, always
We're gonna do, do, do it our way

Out all night, yelling, shouting
Wear that smile, I like what I see
Always, always
We're gonna do, do, do it our way
Feel so hot, lipstick's brighter
Who, what, where, is rocking with me
Always, always
We're gonna do, do, do it our way

1 comment:

Lisa said...

I just found your blog and I love it!! It is so encouranging to read your posts and see your successes. Thanks so much for sharing your story and your knowledge. :)

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